The last decade of the twentieth century brought us Sjors Ruijter. He was raised by the ocean and it's waves; so he grew webbed feet. Walking on the ground, like the rest of us, didn't seem enough for him anymore. He started spending most of his time on a surfboard, but he knew he was meant for something bigger, greater than literally navigating through life. Most of all, he knew he'd eventually have to return to firm ground. He picked up one of his father's cameras and asked him to teach him how to capture his beloved ocean.
As time went by on the ground, his flippers disappeared, but his love of nature's motions grew stronger. Sometimes, he felt like still pictures didn't do justice to the raging beauty of the world around him. So he picked up a video camera. And when video wasn't enough anymore, he picked up a 360 camera rig. Only then he felt he was holding all the cards in his hands to master the art of capture. He could finally enfold, with all cameras, anything he wished to.
At last, the second decade of the twenty first century revealed Sjors Ruijter to us. He who had been raised by the ocean now walked among us. And his only wish was to help anyone capture their true passion in a way that honours its elegance, delicacy, reatness and value; with the help of its prized gear. Should you have the desire to reveal to the world your craft, what you hold dear and cherish in this world, I would suggest you look for Sjors Ruijter before the waves claim him back.
by Alice Roncier, Paris.